John McManus explains why preparation and training are vital to sales success

Dedication and a will to succeed may serve some well in real estate, according to a leading speaker at an upcoming conference.

AREC 2012 will be one of the biggest and most successful property events of the year and will see the likes of John McManus from McGrath deliver presentations on how the basic building blocks of an agent's training will come to affect their abilities later on.

McManus is one of the foremost property professionals on the lower North Shore of Sydney, holding responsibility for Artarmon's highest house sale on record - $2.69 million.

In his presentation, the experienced agent will discuss how mentoring can have a powerful effect in overcoming challenges, the advantages of 'hyper-local knowledge' and how to use these tools to build a positive brand image in a locale that will stand the test of time.

After 15 years in the Sydney market, McManus has found that preparation and adherence to the basic principles of effective relationship management helps to provide consistent results - with better customer service and vendor satisfaction helping to drive both sales success and invaluable repeat business.

Conference goers who attend this presentation are sure to be in for an educational experience on how to develop a truly results-oriented team that thrives on excellence.