Leading sales strategy trainer Johnny Lee to appear at premier property conference

One of the country's best training agents is set to make an appearance at the AREC 2012 property conference held in May on the Gold Coast.

With more than a decade of experience to share, Johnny Lee is a sales coach, trainer and strategist without peer.

Recognised as the top performing sales representative at financial giant FAI back in the 1990s, Lee now plays a leading role as a principal with The Channel Group - a firm dedicated to the practice and promotion of leadership and communication as the key factors of success.

Two of his most successful cases saw one firm delivered with an increase in revenue 50 times the starting point over an 18-month period, while the other saw the official valuation of a firm grow from $2 million to $15 million.

Lee attributes both his success and the growth experienced by his clients to a focus on a core sales concept and the pursuit of excellence in communications.

On his company profile, Lee asserts that this is because "everyone is a sales person".

"We all survive on the basis of being able to sell an idea, a commitment, a policy, a philosophy, a service or a product," said Lee.