Demonstrating the professional touch

The increasing growth of disruptive technologies such as smartphones and tablet devices is having a marked effect on consumers in many different industries.

Being able to connect with family and friends or find information quickly and discretely is becoming the norm in their private lives.

In turn this is coming to have an effect on their expectations in the commercial world as well - and vendor behaviour is changing as a result.

Customers are exceedingly well informed and have high expectation when it comes to real estate transaction - both homeowners and investors with varying degrees of experience can access information that in previous years was known only to those in the industry.

What this means for those sales agents is that vendors are now looking for professionals in their field who can deliver proven results.

They are looking for people who can demonstrate their property training and expertise and provide quality advice that will have a positive effect on their eventual sale - not just recite facts that they can look up on their mobile phones.

In this way real estate agents can help to establish themselves as thought leaders and proven experts in markets where a lot of information is freely available.