Getting the ball rolling

Everyone has a few activities that are the star of their day - when the workday is looking down the thought of these tasks keeps them going.

While it is important to find joy in your work, it is common for people to immerse themselves in the part of their job that they like, while leaving other critical elements alone.

In the field of real estate, this is often common in prospecting - with the experience of getting on the phone and deliberately calling a stranger providing less satisfaction than more enjoyable tasks such as reconnecting with a favourite client.

However, as property seminars explain, this common phenomenon really does get in the way of success, as the real estate industry relies heavily on new business entering the market.

The truth is that prospecting and cold calling help to form the foundations of any successful real estate business and by completing these tasks the firm can grow - resulting in more favourite clients.

In essence, the business development tasks that some have come to avoid are the jobs that start the ball rolling and in turn come to provide the opportunities to perform the tasks that professionals actively enjoy.

By focusing on this perspective of prospecting as a momentum-starting activity rather than a chore, agents may find that they are able to face the job of cold calling prospective clients with a more positive disposition.