Demonstrating commitment to your clients

Unpredictable, inconsistent or erratic communications  behaviour - while undesirable traits in most people, these characteristics are unfortunately among the most complained about with regards to property professionals.

Vendors want to know that their agent has not only received thorough real estate training, but is also a sound provider of quality advice who is committed to providing them with the best possible price for their home or investment.

The problem relates back to the idea of a sales agent being more than just a friendly intermediary - today's market requires property specialists to demonstrate both their experience and their professionalism.

These factors are used by clients to judge the value of the offering put forward by an agent and include the ability to be proactive in sales and keep an open dialogue with their customers.

As such, they want to feel that their concerns are dealt with promptly and in a professional manner, are worth their time and are not being treated with an air of condescension.

Keeping communication channels open and free-flowing can help to give vendors the assurance they need to approach agents with queries.

Answering questions promptly - or even providing them with helpful advice without prompting - can help to improve the level of commitment the clients feel the professional adds to their sale.